When someone shares a link to your website on a social network or messenger, a card with a title, description, and image is displayed. Open Graph meta tags are responsible for generating this card.
What Is Open Graph
Open Graph Protocol is a markup standard developed by Facebook (Meta) in 2010. It defines a set of meta tags that control how a link appears when shared. The protocol is supported by all major platforms: Facebook, VK, Telegram, Twitter, LinkedIn, Slack, and Discord.
Essential OG Tags
- og:title — the card title. Should be short and compelling.
- og:description — the description. 2–3 sentences about the page content.
- og:image — the preview image URL. Recommended size: 1200×630 px for Facebook, 1024×512 px for Twitter.
- og:url — the canonical URL of the page.
- og:type — the content type: website, article, product.
- og:site_name — the website name.
Conclusion
Check your website's OG tags with our Open Graph Checker. Create meta tags using the Meta Tag Generator.
