Schema.org is a joint project by Google, Microsoft, Yahoo, and Yandex that defines a standard for structured data markup. This markup helps search engines better understand page content and generate rich snippets in search results.
Why You Need Schema.org Markup
Pages with structured data receive rich snippets: star ratings, product prices, FAQ blocks, and breadcrumbs. This increases CTR (click-through rate) in search results by 20–30%.
JSON-LD Format
JSON-LD (JSON for Linking Data) is Google's recommended format for Schema.org markup. The code is placed inside a <script type="application/ld+json"> tag and does not affect the visual appearance of the page.
Popular Markup Types
- Article — blog articles. Required fields: headline, author, datePublished, image.
- FAQ — questions and answers. Can appear as expandable blocks in search results.
- Product — products with price, availability, rating, and reviews.
- LocalBusiness — local businesses with address, phone number, and business hours.
- BreadcrumbList — navigation breadcrumbs.
Conclusion
Create JSON-LD markup for your website with our Schema.org Generator. Check your page's meta tags using the Meta Tag Generator.
