Count characters, words, sentences. Word frequency and water content.
Word frequency
Popular platform limits:
Twitter / X — 280 characters per post
Instagram — 2,200 characters in post description
SMS — 160 characters (Latin) or 70 characters (Cyrillic) per message
Telegram — 4,096 characters per message
YouTube — 100 characters in the title, 5,000 characters in the description
VK — 15,895 characters per post
Water content: percentage of stop words (prepositions, conjunctions, pronouns) of total words. Normal for SEO texts is up to 40-60%.
Nausea (Classic): square root of the most frequent word count. Normal is up to 7.
Nausea (Academic): percentage of the most frequent word occurrences of total words. Normal is up to 8%.
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Why count words and characters
A word counter is an essential tool for writers, editors, SEO specialists, and translators. It helps meet volume requirements: content briefs typically specify 1,000–3,000 words; ad copy has character limits; academic papers have strict word counts.
Beyond simple counting, word frequency analysis and readability scoring help assess SEO quality and audience appropriateness.
Text analysis metrics
| Metric | Description | Benchmark |
|---|---|---|
| Words | Total word count | Task-dependent |
| Characters (with spaces) | Total character count | ≈ Words × 5 (English) |
| Characters (no spaces) | Used for translation pricing | — |
| Sentences | Sentence count | — |
| Avg. words/sentence | Text complexity indicator | 15–20 words |
| Reading time | Estimated at 200–250 words/min | — |
Readability indices
- Flesch Reading Ease — score 60–70: easy to read, standard article. >70: very easy (children's content). <30: very difficult (academic papers).
- Flesch-Kincaid Grade Level — indicates the US school grade level required to understand the text.
- Gunning Fog Index — similar to F-K Grade; values 8–10 target general adult audience.
Word frequency and SEO
Word frequency analysis is a starting point for SEO text audits. The most frequent words reveal what the text is "about" from an algorithm perspective. Practical uses:
- Verify that target keywords appear with sufficient frequency
- Identify unwanted repetition and filler words
- Find candidates for H2/H3 headings
- Check topical coherence — the text shouldn't drift into unrelated topics
FAQ
How many words fit on one A4 page?
With standard settings (12pt Times New Roman, 1.5 line spacing): approximately 300–400 words per page. With single spacing: 450–550 words.
How does Twitter/X count characters?
Twitter/X counts each character as 1, including spaces. URLs are automatically shortened to 23 characters regardless of original length. Emoji counts as 2 characters.
See also: SEO text analyzer, text case converter, transliteration tool.